Forthcoming Small Business E-Toolkit

On May 1, we’ll be releasing a Business Transformation E-Toolkit, designed to help small businesses ‘green’ their businesses and improve their bottom line. The motivation for putting the toolkit together is to give small businesses access to ideas and processes they can use without having to spend a lot of money figuring out what they can or should do.

Right now, we”re inviting people to help shape the final content and name the toolkit (Business Transformation E-Toolkit is just a ‘working title’).

Anyone who wants to weigh in can do so through a short survey at:
http://fluidsurveys.com/surveys/kathryn-wood/business-transformation-toolkit/

We’ll be leaving the survey open for roughly two weeks so if you’re interested, have your say soon…And feel free to share the link with anyone you think might be interested.

Thank you for any feedback you are willing to share….

Ontario Releases Climate Change Discussion Paper

Ontario Releases Climate Change Discussion Paper

Ontario Climate Change Discussion Paper 2015

The provincial government in Ontario (Ministry of the Environment and Climate Change) released its Climate Change Discussion Paper on February 12, 2015. The Ministry’s plan is to move fairly swiftly through a series of consultations on the plan (February 24 to March 19, 2015) and then bring in a finalized plan presumably before Ontario hosts the Climate Summit of the Americas (July 2015).
The Province’s overarching vision is based on:
• Establishing Ontario as a leader in climate change mitigation and science
• Redesigning and building a strong carbon-neutral economy, communities, infrastructure and energy
• Protecting ecosystems, including air, land and water
• Leaving a legacy of a healthy world for our children and future generations.
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Resilience: A Good Strategy for Small Business Whether the Climate is Changing or Not!

Within the past few months, there has been a not-so-subtle shift in climate change discussions. After several decades of focus on “how do we stop or reverse global warming?”, there is now a growing chorus asking another question: “how do we adapt to global warming?” For a long while, it was not a question for polite company. The theory was that if we talked about adaptation at all, that would be tantamount to admitting we’ve failed in addressing climate change and no one wanted even the perception of taking the foot off the proverbial pedal. Read more

Applying Blue Ocean® Thinking to Transformation of Your Business:

Especially if your business is part of a well-established industry, faces a lot of competition from other companies and everyone is pretty much the same, it is really important to differentiate – find a way to stand out, to make your business memorable. As marketing guru Dan Kennedy said recently: “Some books you only need to read the title to get the point”. And so it is with Differentiate or Die: Survival in Our Era of Killer Competition by Jack Trout and Steve Rivkin.

One way of doing that – the traditional way – is by looking for changes you can make to your product(s). Think new or different features, bundling of products. Or you can look for a point of difference in your “place”, which is really a reference to your distribution channels. The move to online sales is the most obvious recent example of that strategy. Or you can use different promotional programs. Or you can change your price. It is hard to find any business advisor these days who thinks that competing on price is the way to go. Especially if competing on price means slashing yours. All too often, that’s what businesses try to do. Yet in the absence of differentiation on one of the other three (product, place or promotion), that will be your only choice.
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