Archive for June, 2015

The Market for ‘Green’ Products: Confusion or Business-as-Usual?

Businesses are regularly exhorted to reduce their environmental footprint and ensure that their products and services are as green as possible. We are told that consumers want to do business with those with credible green credentials. Is that true? Recent research suggests that the ‘green’ consumer is still a relatively small proportion of the total market and much of the rest of it is either confused or thinks that business operations should be ‘green’ as standard practice.

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