Archive for May, 2014

Resilience: A Good Strategy for Small Business Whether the Climate is Changing or Not!

Within the past few months, there has been a not-so-subtle shift in climate change discussions. After several decades of focus on “how do we stop or reverse global warming?”, there is now a growing chorus asking another question: “how do we adapt to global warming?” For a long while, it was not a question for polite company. The theory was that if we talked about adaptation at all, that would be tantamount to admitting we’ve failed in addressing climate change and no one wanted even the perception of taking the foot off the proverbial pedal. Read more

Applying Blue Ocean® Thinking to Transformation of Your Business:

Especially if your business is part of a well-established industry, faces a lot of competition from other companies and everyone is pretty much the same, it is really important to differentiate – find a way to stand out, to make your business memorable. As marketing guru Dan Kennedy said recently: “Some books you only need to read the title to get the point”. And so it is with Differentiate or Die: Survival in Our Era of Killer Competition by Jack Trout and Steve Rivkin.

One way of doing that – the traditional way – is by looking for changes you can make to your product(s). Think new or different features, bundling of products. Or you can look for a point of difference in your “place”, which is really a reference to your distribution channels. The move to online sales is the most obvious recent example of that strategy. Or you can use different promotional programs. Or you can change your price. It is hard to find any business advisor these days who thinks that competing on price is the way to go. Especially if competing on price means slashing yours. All too often, that’s what businesses try to do. Yet in the absence of differentiation on one of the other three (product, place or promotion), that will be your only choice.
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