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The writing is on the wall.
Our world fundamentally changed in the past decade.
Economic crises. New ways to raise capital. Data overwhelm. Faster, cheaper, analytics. Hunger for meaning. Invitations to authenticity. Global supply chains. Local customization. Connected 24/7. The desire to ‘unplug’. Urbanization. Heading for the green spaces. Extreme weather. Resilient communities and companies. Accelerating speed of life. Thirst. for human scale. Building up in large organizations. Building out in networks.

And through it all, a sense of urgency to align our lives and livelihoods as part of a natural environment that has served and sustained us over the millennia. Aware and concerned about our legacy and our common inheritance – the Earth. Seeking surer footing as we navigate over changing landscapes.

That’s what we’re all about: working with clients and partners to imagine, transform and sustain businesses, communities and economies. All with an eye to opportunity for growth and development, and to protection and regeneration of the natural world of which we are all part.

What We Do

Here at Natural Capital Resources Inc. we help people make decisions that are both environmentally and economically-sound. And we do that through five areas of service:

  • Opportunity Assessment
  • Value Chain Analysis
  • Collaborative Relationship Development
  • Implementation Planning
  • Business Transformation  Services

The Market for ‘Green’ Products: Confusion or Business-as-Usual?

Businesses are regularly exhorted to reduce their environmental footprint and ensure that their products and services are as green as possible. We are told that consumers want to do business with those with credible green credentials. Is that true? Recent research suggests that the ‘green’ consumer is still a relatively small proportion of the total market and much of the rest of it is either confused or thinks that business operations should be ‘green’ as standard practice.

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Carbon is NOT Our Enemy!

Listening to all the chatter about carbon and climate change (carbon footprint, low-carbon economy, zero carbon, carbon tax), you would be forgiven for thinking that carbon is some sort of hazardous waste…. Something that should be used as little as possible and if you do, taxed for your sins.

Yet carbon is the sixth most abundant element in the universe after hydrogen, helium, oxygen, neon, and nitrogen (and ahead of silicon). In the earth’s crust though, carbon drops to 16th place with oxygen being most prevalent. Carbon has a whole branch of chemistry (organic chemistry) dedicated to it, because carbon can bond with itself and many other elements to create any of at least 10 million known compounds. Many of those compounds are part of the chemistry of life. Along with hydrogen, oxygen and nitrogen, carbon is an essential – and prevalent – element in all plants. According to Wikipedia and other sources, nearly 20% of the human body is carbon (65% is oxygen and just under 10% is hydrogen). So why are we so fixated on low-carbon this and zero-carbon that? It’s because rising atmospheric CO2 levels make it clear we have carbon in the wrong place (as a gas rather than in material form here on earth).
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Does Small Business Have a Role in Environmental Sustainability?

Having recently finished Andrew Winston’s book entitled The Big Pivot, Radically Practical Strategies for a Hotter, Scarcer and More Open World (2014), I was struck by the author’s explanation on the last page of why his strategies on adapting to a world with a hotter climate, more scarce natural resources, and increasingly transparent operations are focused on large companies.

“… primarily I focus on big companies because humanity has big, global-level problems to solve. We need scale to move the needle in a real way. The reality is that no matter how many people the small businesses of the world employ, the economic, environmental and social impacts lie squarely with the giants. Just the largest 200 companies have revenues of over $20 trillion – that’s about 29 percent of global GDP. As the famous line goes, you rob banks because that’s where the money is.”
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